CELEBOX
3D Packaging Design
Celebox is a distinguished gifting brand renowned for its curated selection of gift boxes tailored for holidays. Through cohesive design elements meticulously curated to exude opulence, we aim to create a standout presence that resonates with our discerning clientele. From sleek packaging to elegant product designs, every aspect will reflect sophistication and exclusivity. Our focus is on delivering a cohesive and striking visual identity that leaves a lasting impression on our audience.
Deliverables
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Brand Identity
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Packaging Design
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Motion Graphics
Timeline
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4 weeks
Objective
Conduct comprehensive research on Vietnamese traditions.
Integrate the acquired research insights seamlessly into the design process.
Adopt a human-centric approach to ensure designs resonate with the target audience.
Align the design implementation with the overarching vision and mission of the brand.
Software Used
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Adobe Illustrator
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Adobe Photoshop
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Blender
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After Effects
The Problem
During the holiday season, numerous people face the daunting task of finding the right gifts for family and friends. The pressure to choose something perfect can be overwhelming, leaving many feeling lost in a sea of options. This uncertainty often leads to stress and indecision, making the gift-giving process more challenging than joyful.
The Goal
The goal is to establish a visually captivating brand evoking a sense of luxury. Through cohesive design elements meticulously curated to exude opulence, we aim to create a standout presence that resonates with our discerning clientele. From sleek packaging to elegant product designs, every aspect will reflect sophistication and exclusivity. Our focus is on delivering a cohesive and striking visual identity that leaves a lasting impression on our audience.
My Role
Packaging Designer
Digital Designer
Target Audience
The target demographic for our brand comprises Vietnamese individuals typically aged between 25 and 50 years old. These individuals are actively seeking meaningful gifts for their families, friends, and acquaintances, reflecting their commitment to fostering meaningful connections. With discerning tastes, they prioritize selecting gifts that resonate with both the recipient and their own values. Beyond the material aspects, this demographic holds a keen appreciation for luxurious and aesthetically pleasing designs, seeking items that evoke a sense of elegance and sophistication.
The red box portrays families coming together to prepare traditional cakes (Bánh Chưng), a cherished ritual observed on New Year's Eve.
Final Packaging Design
In contrast, the green box showcases scenes of joyous gatherings, complete with lion dances and floral decorations, symbolizing community spirit and celebration.
The Brand
As a distinguished gifting brand, Celebox specialize in offering meticulously curated gift boxes tailored specifically for holidays. Their aim is to alleviate the stress associated with selecting the perfect gift, providing customers with a hassle-free solution. Each of their thoughtfully designed gift boxes is complemented by patterns inspired by traditional Vietnamese New Year flowers, resembling the vibrant bursts of fireworks. This symbolic design not only adds a touch of elegance but also embodies the spirit of joy and festivity, making the offerings truly memorable and meaningful.
Red wine pairs with special occasions, is adorned with illustrations showcasing the scenic beauty of Da Lat, renowned for its wine production. Scenes depicting Da Lat's mountains and waterfalls further enhance the gift's appeal and evoke a sense of tranquillity and indulgence.
Red Wine Packaging
Tea Packaging
Tea has become a tradition drink in Vietnam and not only use for special occasion but on a daily basis. Two most popular tea in Vietnam are Jasmine and Green Tea. The illustrations depicts farmer picking up tea leaves for the next process on the hill.
Dried fruits, a customary offering in Vietnamese households during New Year festivities, are represented by illustrations of coconut and ginger, evoking nostalgia and warmth.
Dried-fruit Packaging
Red Envelope is crucial in Asian cultures, especially the Vietnamese, during Lunar New Year. People give out the red envelopes to the younger to wish them a successful new year.
Red Envelope
Motion Graphics
