PAWSITIVE

UX/UI Case Study-Design

Pawsitive is an all-in-one animal rescue app, simplifying the rescue process and promoting responsible pet ownership. It facilitates reporting of incidents involving stray animals for faster response. The app includes adoption, healthcare, and educational sections to empower pet lovers and provide comprehensive resources for their furry friends.

Timeline

UX Case Study
App Branding
Screencasts
Promotional Materials

Deliverables

4 weeks

4 weeks

Objective

To create an application using persuasive technology and design psychology for good.
To aid in humanity, invoke empathy, and kindness in the design of user experience.
Human-centred approach.
Design advertisements to promote the app.

Software Used

Adobe XD
Adobe Illustrator
Adobe Photoshop

The Problem

The predicament arises from public uncertainty when encountering stray animals. Inexperienced adopters often need more essential knowledge, particularly on their inaugural adoption. Moreover, national organizations grapple with the monumental task of comprehensive stray animal tracking, necessitating a user-friendly reporting system to streamline the process.

The Goal

This project aims to raise awareness that stray animal issues are largely caused by irresponsible ownership and to encourage adoption over purchasing pets. Through the “Adopt Don’t Shop” message, it promotes giving homeless animals loving homes and fostering greater compassion, kindness, and responsible attitudes toward animals in society.

My Role

UX/UI Designer

App Prototype

Click here to access to the clickable prototype. The prototype will show you how the app can be navigated as in real life.

Explore

Process

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Target Audience

Pawsitive's primary target demographic resides within Canada, spanning individuals aged 16 to 40, proficient in utilizing mobile applications to streamline rescue operations for animal welfare organizations. This discerning audience is characterized by their profound affection for animals and an innate inclination to assist encountered stray creatures.

Customer Journey Map

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Competitive Analysis

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SWOT Analysis

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Site Map

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User Flow & User Stories

*As a new user, I want to sign-up to explore the features of the app.*

*As a user, I encountered an injured/stray animal and want to report the accident.*

*As a user, I want to see the available pets and want fill out adoption form, as well as schedule a visit to come play with that pet.*

*As a user, I want to explore the services offered in the app, and see the information of the place.*

*As a user, I want to donate to help the animals in the shelter.*

Accessibility

For users with visual impairments, it's hard to understand which page they are navigating.
I added a circle around the page to indicate that is the page they are currently on.

Logo Decision

The logo is the combination of a paw print as the letter "P" and a rounded typeface. The rounded typefaces often have a softer, friendlier appearance, which can make users feel more at ease. In the context of an animal rescue app, this can help create a welcoming and approachable atmosphere.