PAWSITIVE
UX/UI Case Study-Design
Pawsitive is an all-in-one animal rescue app, simplifying the rescue process and promoting responsible pet ownership. It facilitates reporting of incidents involving stray animals for faster response. The app includes adoption, healthcare, and educational sections to empower pet lovers and provide comprehensive resources for their furry friends.
Timeline
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UX Case Study
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App Branding
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Screencasts
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Promotional Materials
Deliverables
4 weeks
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4 weeks
Target Audience
Pawsitive's primary target demographic resides within Canada, spanning individuals aged 16 to 40, proficient in utilizing mobile applications to streamline rescue operations for animal welfare organizations. This discerning audience is characterized by their profound affection for animals and an innate inclination to assist encountered stray creatures.
Accessibility
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For users with visual impairments, it's hard to understand which page they are navigating.
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I added a circle around the page to indicate that is the page they are currently on.
Logo Decision
The logo is the combination of a paw print as the letter "P" and a rounded typeface. The rounded typefaces often have a softer, friendlier appearance, which can make users feel more at ease. In the context of an animal rescue app, this can help create a welcoming and approachable atmosphere.
Wireframe
System Design
