BOBA LAB
Brand Identity
Boba Lab is a modern bubble tea shop that aims to provide a fresh experience for teenagers and young adults. With a trendy aesthetic and a logo that reflects the store's motif, Boba Lab is the go-to spot for bubble tea lovers looking for something new and exciting.
Deliverables
-
Visual Identity
-
Logo Package
Timeline
-
5 weeks
Objective
The objective of this project is to design a logo that effectively communicates the identity of a business and visually represents its unique brand concept. The business in question is a bubble tea shop that features a chemistry lab theme, offering customers their drinks in flasks and beakers, while toppings are served in test tubes. The logo should reflect the essence of the business and tell its story through visual elements that are both distinctive and memorable.
Software Used
-
Adobe Illustrator
-
Adobe Photoshop
My Role
Brand Designer
The Goal
To establish a unique brand identity and gain a competitive edge, the goal is to craft a distinctive logo. Amidst the multitude of bubble tea competitors, this logo must encapsulate the essence of the business, setting it apart from the rest. It should embody the brand's values, quality, and flavor, effectively communicating to potential customers that this bubble tea establishment offers an exceptional and unforgettable experience, differentiating it from the sea of competitors in the market.
The logo comprises of two components: a brand symbol and a wordmark. The brand symbol is designed in the shape of a beaker, typically found in chemical laboratories, and contains milk tea. The bubble emerging from the beaker signifies that the laboratory is in operation.
The Logo
Hex: #5b7635
RGB: 91, 118, 53
CMYK: 66, 35, 100, 20
Colour Palette
Hex: #eed0b4
RGB: 238, 208, 180
CMYK: 5, 18, 28, 0
Hex: #cb9372
RGB: 203, 147, 114
CMYK: 20, 45 ,57, 1
Typography
Logo Variations
Horizontal Logo
Vertical Logo
