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BOBA LAB

Brand Identity

Boba Lab is a modern bubble tea shop that aims to provide a fresh experience for teenagers and young adults. With a trendy aesthetic and a logo that reflects the store's motif, Boba Lab is the go-to spot for bubble tea lovers looking for something new and exciting.

Deliverables

  • Visual Identity

  • Logo Package 

Timeline

  • 5 weeks

The logo comprises of two components: a brand symbol and a wordmark. The brand symbol is designed in the shape of a beaker, typically found in chemical laboratories, and contains milk tea. The bubble emerging from the beaker signifies that the laboratory is in operation.

The Logo

Hex:    #5b7635

RGB:   91, 118, 53

CMYK: 66, 35, 100, 20

Colour Palette

Hex:    #eed0b4

RGB:   238, 208, 180

CMYK: 5, 18, 28, 0

Hex:    #cb9372

RGB:   203, 147, 114

CMYK: 20, 45 ,57, 1

Typography

Logo Variations

Horizontal Logo

Vertical Logo

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